A new infrastructure

VIBE
RISE

A movement for human aliveness.

Picture a kid.
Five years old.

Dancing in the living room. Yelling. Making weird noises. Crying one minute, laughing the next. Saying exactly what they think.

Fully expressed. Completely safe.

Both dials at maximum. That's the state.

Expression
Safety

Both dials dim.

School: Sit there for 6 hours and wear a uniform. Expression dims.

High school: judged on standardised testing and compliance. Safety dims.

The kid who danced in the living room is now sitting behind a desk, fear of judgement suppressing their expression.

And everyone calls this "growing up."

Expression
Safety
The Pattern

We've started to see midlife crises as normal.

Just part of life. The thing that happens to you in your forties. Burnout. A breakdown. A quiet Tuesday at your desk: "Is this it?"

Sports car. Divorce. Career change. The clichés are so familiar we stopped questioning them.

Nobody asks why this is happening to an entire generation.

I hit mine at 23
Before
VC firm. Sydney. 5 years.
After
200+ events. Bali. 3 years.

$30K on 52 courses. None of them worked. What worked: one scary thing a week.

4 weeks → Bali. 3 months → quit. 6 months → funding my own life.

The bottleneck was never information. It was what my body believed was safe.

The actual problem

We are vessels of experience.
We're not having enough
that make us feel alive.

01
We don't feel safe enough to have them.
02
We don't even know what they are.

We call them Wahoos. The things that scare you and make you feel alive at the same time. Most adults can't name a single one.

The Equation

Safety
× Expression
= Vibe Rise

Stack enough experiences you love together and you have a life you love.

Safety → Expression →
Calm safe, but flat
Vibe Rise expressing, safe
Numb shutdown, not alive
Anxious performing, unsafe
The Architecture

Four layers
+ a funnel that feeds them.

00
Events (Funnel)
Free brand stunts + paid workshops
01
The App
Nike Run Club for personal growth
02
Creator Platform
GoHighLevel for experience creators
03
Hardware
The yoga mat industry for wellness
04
Certification
9D Breathwork, but for all guided experiences

Nobody has all four. 9D has 3+4. GHL has 2. NRC has 1. We're integrating all of them.

00
The Funnel
North Star
Branson's blackboard +
Mateschitz's free samples

Events

Brand Stunts
Free. Monuments. Disco hikes. Europe tour. Awareness.
Workshops
Paid. Breathwork. Dance journeys. Deep transformation.
01
The App
North Star
Nike Run Club

Gamifies personal development.

Duolingo gamifies language. Strava gamifies cycling. Nobody gamifies personal development.

14-day free trial.

BUILT · READY FOR SUPER-CONSUMER RELAUNCH
Vibe Rise App
01 Depth · The App

A gym for the nervous system.

Vibe Rise expressed + alive
Ventral Vagal safe + social
Sympathetic fight / flight
Dorsal Vagal shutdown / numb

Polyvagal theory maps three states. We're training the fourth.

14-day free trial
02
Brand Blow-Up Portal
North Star
GoHighLevel (early)

Experience Creator
Brand Blow-Up Portal.

Experience creators don't need a better tool. They need their first one.

CRM, event management, growth analytics, AI co-founder. $97/mo.

BUILT · FUNCTIONAL · NEEDS FIRST USERS
Create Portal
02 Depth · Brand Blow-Up Portal

A business accelerator meets CRM.

🪪
Identity
Positioning to blow up. Archetype, remarkable angle, tribe statement, rule you break.
🎪
Experiences
Tracking and managing events and customers. CRM, pipeline, checklists, repeat rate.
💰
Business
Tracking financials, upsells, downsells, attraction offers, content planning, growth analytics.

Kajabi for course sellers. GoHighLevel for marketers.
This is for the category nobody named.

$97/mo
03
Hardware
North Star
The Yoga Mat Industry

Headsets.

Search "silent disco headphones" → party equipment. Flashing LEDs. Weddings. Nobody is talking to the breathwork facilitator.

Headsets make people feel safer. Safer = deeper. Deeper = more powerful. The headset IS the thesis, in physical form.

Sales + rentals. Bali fleet is #1 ranked.

Silent Disco Headset
03 Depth · Hardware

Safety × Expression — in physical form.

Put them on and the room disappears. Self-consciousness disappears. The facilitator's voice feels like it's speaking only to you.

A private container inside a shared experience.

Nobody is talking to the breathwork facilitator. We are.

04
Revenue Engine
North Star
9D Breathwork
$0 → $5–9M/yr in 4 years

Vibe Rise Architecture.

9D Breathwork in 4 years:

  • · Founded 2021 · $0 → $5–9M/year
  • · 1,300 certified facilitators in 80+ countries
  • · $5K certification · $200/mo ongoing · mandatory headsets
  • · One modality. No app. No funnel.

A digital franchise that prints money. We're building the same model with four modalities, the app, and the supply chain.

$3–5K + $97/MO + MANDATORY HEADSETS
04 Depth · Certification

One method. Any modality.

Built on memory reconsolidation. The only neurological mechanism proven to make immediate subconscious shifts that empower people to heal and access the Vibe Rise state more freely.

Breathwork, movement, sound, somatic work. The method works across all of them. We teach facilitators to be their own creatives, not press play on someone else's journey.

Certified creators get the method, the app, the portal, and the headsets. A complete sales engine from day one. No building from scratch.

$3–5K cert · $97/mo · mandatory headsets
The Flywheel

Each layer feeds the next.

00
Events
Free events build audience. QR codes drive app downloads.
01
The App
App users become creators. Creators need the portal.
02
Portal
Creators run events with headsets. Headset demand grows.
03
Headsets
Creators who scale need the method. Certification demand grows.
04
Certification
Certified creators run more events. The cycle repeats.

Every layer creates demand for the next.

The Content Plan

Everything is built.
Nobody knows about it.

Each layer needs its own content strategy to launch. One engine produces all of them.

Four layers. Four content plays.

Layer 01 · The App

The Europe World Tour.

Silent disco events at iconic monuments across Europe. Eiffel Tower. Colosseum. Sagrada Familia. 100 people dancing in silence at sunrise.

Every event is filmed. Every attendee scans a QR. Every QR downloads the app.

The founding stunt that puts the brand on the map.
Content library + app installs in one move.

The Content We Create

Three types of content.

🎬
Highlight Videos
Cinematic edits of events, Wahoos, and breakthroughs. The content that makes people stop scrolling and say "I want to be part of that."
📹
Behind The Scenes
Raw, real footage of what it takes to build a movement. The setup, the nerves, the post-event debrief. Authenticity that builds trust.
📖
Story Explainers
The Vibe Rise movement explained through story. Why we exist, the science behind it, the people it's changing. Education through narrative.
Layer 02 · Brand Blow-Up Portal

Drive to Survive
for growing experiences.

73 million new F1 fans. Most had never watched a race. The stories made the sport matter.

Our Version

Instead of racing cars,
we have a Fantasy League.

Head-to-head matchups across three categories. Weekly scores. Four-week seasons. Real opponents. Real stakes.

The competition creates the drama.
The drama creates the content.
The content grows the movement.

The Sport

Three categories.

🔥
Wahoo
Courage challenges that build your business. Bravery wins.
Content: remarkable acts.
💜
Healing
Process what keeps you stuck. Recognise, Release, Rewire. Depth wins.
Content: vulnerable storytelling.
☀️
Tune
Daily practices. Breathwork, movement, journalling. Consistency wins.
Content: daily reps.

Win 2 of 3 categories each week = win the matchup.

The Secret Weapon

You film it.
We edit it.

An editing agency turns raw footage into polished, branded content. Every week.

🎥
Raw Footage
Dump weekly. Phone quality is perfect.
📄
Content Templates
Prompts so players always know what to film.
🏆
League Matchups
Real opponents. Live scoring. Weekly results.
🚀
Highlight Reel
Weekly best-of from all players. The "episode."
The Starting Play

Me first.
Then everyone.

We start with one case study: me. Film the transformation. Document the results. Build proof so undeniable that other creators see it and say "I need that."

While we do that, we build the system behind it. Repeatable workflows your team can execute without me in the room. So when demand hits, we scale efficiently from day one.

Proof first. System second.
Then we open the floodgates.

Layer 03 · Headsets

BuySilentDiscoHeadphones.com

Targeted Meta ads driving headset sales. All the content from the World Tour, the league, and creator events becomes the ad creative.

The content engine produces the ads for free. Every event filmed, every Wahoo documented, every highlight reel is a potential ad.

Organic content feeds paid. Paid drives headset revenue.
Headset revenue funds more content.

Layer 04 · Certification

All roads lead to Vibe Rise Architecture.

Every piece of content across every layer builds demand for practitioner training.

World Tour events demonstrate the method. League players prove it works publicly. Headset buyers want to run their own events.

By the time someone applies for certification, they've already seen it work across every layer.
The content did the selling.

The Flywheel

Each layer feeds the next.

🌍
Europe Tour
Drives people to the app.
🏆
Fantasy League
Creates success stories in the portal.
🎧
Headsets + Meta Ads
Successful experience creators = more headset sales. Paid ads supplement.
📜
Certification
More experience creators = more people who want to learn how to deliver better experiences.

The ecosystem feeds itself.

What We Need From You

The Europe Tour ask.

9 short-form videos (20-30s each). We film everything. You edit.

🎬
3 Arc Videos
1. Tour Intro: the journey, the van, the mission
2. Mid-Tour Check-in: raw reflection halfway through
3. End-of-Tour Highlight: the full montage payoff
🌍
6 Venue Highlights
One highlight reel per monument event
Crowd reactions, headphones-on moment, dancing
Cinematic, punchy, shareable

We handle everything else: road trip vlogs, BTS reels, stories, daily content.

The content engine that makes
Vibe Rise a globally recognised brand.
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